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Adidas et l’Ajax dévoilent un 3ème kit iconique pour 2021-22, inspiré de Bob Marley

LEGISPORT publie ce communiqué de presse reçu d’Adidas Wellcom le 20 août 2021.

Amsterdam, 20 août 2021 – Aujourd’hui, l’AFC Ajax, adidas, la famille Bob Marley et Bravado, la filiale d’Universal Music Group, ont annoncé la sortie d’un troisième kit exclusif pour la saison de football 2021/2022. Ce kit est inspiré de l’icône musicale Bob Marley et de son titre Three Little Birds, qui a été adopté comme hymne par les fidèles supporters de l’Ajax à Amsterdam et lors de leurs déplacements dans le monde entier, depuis 2008.

Veuillez trouver ci-dessous les détails de cette collaboration 

Today, Ajax and adidas, in collaboration with the Bob Marley family release the 2021/2022 Ajax third kit. The kit is a tribute to the Ajax fans and the love shared by the club and its fans for reggae legend Bob Marley and his iconic song, Three Little Birds. The black kit features red, yellow and green details. On the back of the jersey, just below the collar, it features a subtle reference to the iconic song, with three little birds sitting on Amsterdam’s Andreas crosses. The kit will be worn in this season’s European matches, alongside Ajax’ home kit.

A spontaneous love story

The story of Ajax, Bob Marley and Three Little Birds started in August 2008, when Ajax played a friendly match in Cardiff, against Cardiff City F.C. The Ajax fans were asked to remain in the stands after the game. To entertain the patient fans, the stadium DJ played several tracks, one of which was Three Little Birds. The rest is history. The fans instantly embraced the song as their own and have been singing it at every game since. A true symbol of hope, the fans sing the song regardless of the score in the game.

Football is family

Across generations, no musical artist has influenced the world quite like Bob Marley. His legacy and messages of hope, love, justice and unity remain as powerful today, as when they were written. An active and dedicated fan of the sport, Bob Marley’s widely known love of football makes this collaboration and the collective love for his music from Ajax fans especially poignant with his family.

 “I am beyond touched that Ajax has taken Three Little Birds and made it their anthem. Stories like this warm my heart and show how impactful songs like Three Little Birds can be. Soccer was everything to my father…and to use his words ‘football is freedom’”, Cedella Marley

Capsule collection

The kit features a jersey, short and socks. On the socks, Amsterdam’s Andreas crosses are prominently highlighted. The range also includes a track top, track pant, sweater, t-shirt and Samba footwear. Samba footwear originates from football but has become a global fashion icon in its own right. With stripes in red, yellow and green, the footwear also features the Ajax crest on the tongue of the shoe and the three little birds on Amsterdam’s Andreas crosses on the heel tab.

Available now

All product is available from August 20 onwards, and available on ajax.nl/shopadidas.com, in Official Ajax Fanshops (ArenA, Kalverstraat and Bataviastad) and through selected retailers around the world.

Contact adidas France

Muriel Farradèche et Léa Terrier

murielle.farradeche@adidas.com/lea.terrier@externals.adidas.com

Contact presse

AGENCE WELLCOM

adidas@wellcom.fr/brice.panchot@wellcom.fr