{"id":841,"date":"2018-09-24T12:46:36","date_gmt":"2018-09-24T12:46:36","guid":{"rendered":"http:\/\/legisport.com\/?p=841"},"modified":"2018-09-24T12:46:47","modified_gmt":"2018-09-24T12:46:47","slug":"la-finale-du-sports-business-challenge","status":"publish","type":"post","link":"https:\/\/legisport.com\/index.php\/2018\/09\/24\/la-finale-du-sports-business-challenge\/","title":{"rendered":"La finale du Sports Business Challenge"},"content":{"rendered":"<p>La finale du Sports Business Challenge, plus grand concours \u00e9tudiant de marketing sportif en Europe s\u2019est tenu le 22 mars 2018 \u00e0 Paris.<\/p>\n<p>Les organisateurs, l\u2019association Sports Business Challenge et ses partenaires Deloitte et Havas Sports &amp; Entertainment avaient choisi une probl\u00e9matique d\u2019actualit\u00e9\u00a0: \u00a0\u00ab La p\u00e9rennit\u00e9 des \u00e9v\u00e9nements sportifs est devenue un enjeu majeur du sport. Imaginez un \u00e9v\u00e9nement sportif s\u2019inscrivant dans cette logique de durabilit\u00e9 et cr\u00e9ez une campagne de communication autour de ce projet. \u00bb<\/p>\n<p>De nombreuses interventions de Philippe Dardelet, Directeur Sport Business chez Deloitte et de J\u00e9r\u00f4me Langlais, Directeur de la Marque et de la Communication chez Havas SE. Puis vient le tour des jur\u00e9s de se pr\u00e9senter : Herv\u00e9 Mathoux, c\u00e9l\u00e8bre animateur de Canal +, Laurent-Eric Le Lay, Directeur des Sports chez France T\u00e9l\u00e9visions, J\u00e9r\u00f4me Lachaze, Responsable D\u00e9veloppement Durable du projet olympique Paris 2024 et enfin K\u00e9vin Hautcoeur, ancien athl\u00e8te et aujourd\u2019hui agent de sportifs.<\/p>\n<p>Les candidats ont ensuite pr\u00e9sent\u00e9 leurs projets. Le jury a mis \u00e0 l\u2019honneur les dossiers qui pr\u00e9sentaient l\u2019organisation des Jeux Olympiques d\u2019Hiver \u00e0 Nice en 2026 ou encore la reformulation et red\u00e9finition de la Ryder Cup. Mais c\u2019est finalement l\u2019\u00e9quipe Far Away Rallye qui a remport\u00e9 cette \u00e9dition 2018 en promouvant la cr\u00e9ation d\u2019une course automobile visant \u00e0 r\u00e9habiliter un site sportif abandonn\u00e9.<\/p>\n<p>Pour Paul Freiche, \u00ab\u00a0l\u2019innovation, la durabilit\u00e9 et la solidit\u00e9 financi\u00e8re du projet ont convaincu les jur\u00e9s qui leur ont remis quelques minutes plus tard le troph\u00e9e du grand vainqueur\u00a0\u00bb. \u00ab\u00a0Ce fut \u00e9galement l\u2019occasion pour les \u00e9tudiants pr\u00e9sents de networker avec les partenaires Deloitte et Havas et avec des start-ups qui b\u00e9n\u00e9ficiaient d\u2019une tr\u00e8s belle publicit\u00e9 au sein du carr\u00e9 start-up, un espace r\u00e9serv\u00e9 o\u00f9 il pouvait afficher le fruit de leur travail. Qu\u2019il s\u2019agisse du football amateur avec NGTV experience ou de la collection de donn\u00e9es avec Arenametrix, le panel \u00e9tait large et parfait pour des \u00e9tudiants en qu\u00eate de stage\u00a0\u00bb, ont estim\u00e9 Philippine Lamoureux et Gauthier Crayssac.<\/p>\n<p><strong>Contacts : Philippine Lamoureux (philippine.lamoureux@sportsbc.net) et Gauthier\u00a0Crayssac (gauthier.crayssac@sportsbc.net)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La finale du Sports Business Challenge, plus grand concours \u00e9tudiant de marketing sportif en Europe s\u2019est tenu le 22 mars 2018 \u00e0 Paris. Les organisateurs, l\u2019association Sports Business Challenge et ses partenaires Deloitte et Havas Sports &amp; Entertainment avaient choisi une probl\u00e9matique d\u2019actualit\u00e9\u00a0: \u00a0\u00ab La p\u00e9rennit\u00e9 des \u00e9v\u00e9nements sportifs est devenue un enjeu majeur du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-841","post","type-post","status-publish","format-standard","hentry","category-uncategorized","basic-color-border"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legisport.com\/index.php\/2018\/09\/24\/la-finale-du-sports-business-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La finale du Sports Business Challenge - legisport\" \/>\n<meta property=\"og:description\" content=\"La finale du Sports Business Challenge, plus grand concours \u00e9tudiant de marketing sportif en Europe s\u2019est tenu le 22 mars 2018 \u00e0 Paris. 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