{"id":2220,"date":"2021-11-27T13:47:47","date_gmt":"2021-11-27T12:47:47","guid":{"rendered":"https:\/\/legisport.com\/?p=2220"},"modified":"2021-11-27T13:47:59","modified_gmt":"2021-11-27T12:47:59","slug":"la-campagne-cest-trop-bon-de-faire-du-sport","status":"publish","type":"post","link":"https:\/\/legisport.com\/index.php\/2021\/11\/27\/la-campagne-cest-trop-bon-de-faire-du-sport\/","title":{"rendered":"La campagne \u00ab\u00a0C&rsquo;est trop bon de faire du sport\u00a0\u00bb"},"content":{"rendered":"\n<p><strong>LEGISPORT publie ce communiqu\u00e9 de presse re\u00e7u du Minist\u00e8re des sports le 24 novembre 2021.&nbsp;<\/strong><\/p>\n\n\n\n<p>Le palmar\u00e8s du Grand Prix Strat\u00e9gies du Sport 2021 a \u00e9t\u00e9 d\u00e9voil\u00e9 mercredi 24 novembre.&nbsp;Depuis plus de 10 ans, l\u2019hebdomadaire valorise \u00e0 travers cette remise de r\u00e9compenses, les meilleures campagnes, op\u00e9rations \u00e9v\u00e9nementielles et strat\u00e9gies de communication men\u00e9es par les marques et institutions sur le th\u00e8me du sport.<\/p>\n\n\n\n<p>La campagne du Gouvernement \u00ab C\u2019est trop bon de faire du sport\u00a0\u00bb, pilot\u00e9e par le minist\u00e8re charg\u00e9 des Sports a \u00e9t\u00e9 distingu\u00e9e de la m\u00e9daille d\u2019argent dans la cat\u00e9gorie \u00ab\u00a0Campagne de publicit\u00e9 audiovisuelle\u00a0\u00bb lors de cette 14<sup>e<\/sup>\u00a0\u00e9dition.<\/p>\n\n\n\n<p>Cette campagne de communication \u00e0 360\u00b0 en faveur de la pratique sportive a \u00e9t\u00e9 lanc\u00e9e \u00e0 l\u2019\u00e9t\u00e9 2021 afin d\u2019encourager les Fran\u00e7ais \u00e0 (re)faire du sport, notamment de fa\u00e7on encadr\u00e9e, et soutenir l\u2019\u00e9cosyst\u00e8me sportif dans la perspective de la rentr\u00e9e et \u00e0 l\u2019horizon des Jeux Olympiques et Paralympiques de Paris 2024.<\/p>\n\n\n\n<p>La campagne s\u2019est d\u00e9roul\u00e9e du 16 ao\u00fbt au 5 septembre 2021 pour les volets TV, radio, presse et digital ; puis du 27 septembre au 10 octobre sur un volet uniquement digital.<\/p>\n\n\n\n<p>Cette campagne en \u00e9cho \u00e0 la cr\u00e9ation du Pass\u2019Sport qui a d\u00e9j\u00e0 b\u00e9n\u00e9fici\u00e9 \u00e0 940&nbsp;000 jeunes contribue \u00e0 la relance du secteur sportif.<\/p>\n\n\n\n<p><strong>Contact :\u00a0sec.presse.sports@sports.gouv.fr<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LEGISPORT publie ce communiqu\u00e9 de presse re\u00e7u du Minist\u00e8re des sports le 24 novembre 2021.&nbsp; Le palmar\u00e8s du Grand Prix Strat\u00e9gies du Sport 2021 a \u00e9t\u00e9 d\u00e9voil\u00e9 mercredi 24 novembre.&nbsp;Depuis plus de 10 ans, l\u2019hebdomadaire valorise \u00e0 travers cette remise de r\u00e9compenses, les meilleures campagnes, op\u00e9rations \u00e9v\u00e9nementielles et strat\u00e9gies de communication men\u00e9es par les marques [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2220","post","type-post","status-publish","format-standard","hentry","category-uncategorized","basic-color-border"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legisport.com\/index.php\/2021\/11\/27\/la-campagne-cest-trop-bon-de-faire-du-sport\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La campagne &quot;C&#039;est trop bon de faire du sport&quot; 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