{"id":2089,"date":"2021-09-13T15:59:38","date_gmt":"2021-09-13T13:59:38","guid":{"rendered":"https:\/\/legisport.com\/?p=2089"},"modified":"2021-09-13T16:06:25","modified_gmt":"2021-09-13T14:06:25","slug":"adidas-et-lajax-devoilent-un-3eme-kit-iconique-pour-2021-22-inspire-de-bob-marley","status":"publish","type":"post","link":"https:\/\/legisport.com\/index.php\/2021\/09\/13\/adidas-et-lajax-devoilent-un-3eme-kit-iconique-pour-2021-22-inspire-de-bob-marley\/","title":{"rendered":"Adidas et l’Ajax d\u00e9voilent un 3\u00e8me kit iconique pour 2021-22, inspir\u00e9 de Bob Marley"},"content":{"rendered":"\n
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LEGISPORT publie ce communiqu\u00e9 de presse re\u00e7u d\u2019Adidas Wellcom le 20 ao\u00fbt 2021. <\/strong><\/p>\n\n\n\n

Amsterdam, 20<\/strong> <\/strong>ao\u00fbt<\/strong> <\/strong>2021 – Aujourd’hui, l’AFC Ajax, adidas, la famille Bob Marley et Bravado, la filiale d’Universal Music Group, ont annonc\u00e9 la sortie d’un troisi\u00e8me kit exclusif pour la saison de football 2021\/2022. Ce kit est inspir\u00e9 de l’ic\u00f4ne musicale Bob Marley et de son titre Three Little Birds, qui a \u00e9t\u00e9 adopt\u00e9 comme hymne par les fid\u00e8les supporters de l’Ajax \u00e0 Amsterdam et lors de leurs d\u00e9placements dans le monde entier, depuis 2008.<\/strong><\/p>\n\n\n\n

Veuillez trouver ci-dessous les d\u00e9tails de cette collaboration <\/strong><\/p>\n\n\n\n

<\/a>Today, Ajax and adidas, in collaboration with the Bob Marley family release the 2021\/2022 Ajax third kit. The kit is a tribute to the Ajax fans and the love shared by the club and its fans for reggae legend Bob Marley and his iconic song, Three Little Birds<\/em>. The black kit features red, yellow and green details. On the back of the jersey, just below the collar, it features a subtle reference to the iconic song, with three little birds sitting on Amsterdam\u2019s Andreas crosses. The kit will be worn in this season\u2019s European matches, alongside Ajax\u2019 home kit.<\/p>\n\n\n\n

A spontaneous love story<\/strong><\/p>\n\n\n\n

The story of Ajax, Bob Marley and Three Little Birds started in August 2008, when Ajax played a friendly match in Cardiff, against Cardiff City F.C. The Ajax fans were asked to remain in the stands after the game. To entertain the patient fans, the stadium DJ played several tracks, one of which was Three Little Birds<\/em>. The rest is history. The fans instantly embraced the song as their own and have been singing it at every game since. A true symbol of hope, the fans sing the song regardless of the score in the game.<\/p>\n\n\n\n

Football is family<\/strong><\/p>\n\n\n\n

Across generations, no musical artist has influenced the world quite like Bob Marley. His legacy and messages of hope, love, justice and unity remain as powerful today, as when they were written. An active and dedicated fan of the sport, Bob Marley\u2019s widely known love of football makes this collaboration and the collective love for his music from Ajax fans especially poignant with his family.<\/p>\n\n\n\n

 \u201cI am beyond touched that Ajax has taken Three Little Birds and made it their anthem. Stories like this warm my heart and show how impactful songs like Three Little Birds can be. Soccer was everything to my father…and to use his words \u2018football is freedom\u2019<\/em>\u201d, Cedella Marley<\/p>\n\n\n\n

Capsule collection<\/strong><\/strong><\/p>\n\n\n\n

The kit features a jersey, short and socks. On the socks, Amsterdam\u2019s Andreas crosses are prominently highlighted. The range also includes a track top, track pant, sweater, t-shirt and Samba footwear. Samba footwear originates from football but has become a global fashion icon in its own right. With stripes in red, yellow and green, the footwear also features the Ajax crest on the tongue of the shoe and the three little birds on Amsterdam\u2019s Andreas crosses on the heel tab.<\/p>\n\n\n\n

Available now<\/strong><\/strong><\/p>\n\n\n\n

All product is available from August 20 onwards, and available on ajax.nl\/shop<\/a>, adidas.com<\/a>, in Official Ajax Fanshops (ArenA, Kalverstraat and Bataviastad) and through selected retailers around the world.<\/p>\n\n\n\n

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Contact adidas France<\/strong><\/p>\n\n\n\n

Muriel Farrad\u00e8che et L\u00e9a Terrier<\/p>\n\n\n\n

murielle.farradeche@adidas.com\/lea.terrier@externals.adidas.com<\/p>\n\n\n\n

Contact presse<\/strong><\/p>\n\n\n\n

AGENCE WELLCOM<\/p>\n\n\n\n

adidas@wellcom.fr\/brice.panchot@wellcom.fr<\/p>\n","protected":false},"excerpt":{"rendered":"

LEGISPORT publie ce communiqu\u00e9 de presse re\u00e7u d\u2019Adidas Wellcom le 20 ao\u00fbt 2021. Amsterdam, 20 ao\u00fbt 2021 – Aujourd’hui, l’AFC Ajax, adidas, la famille Bob Marley et Bravado, la filiale d’Universal Music Group, ont annonc\u00e9 la sortie d’un troisi\u00e8me kit exclusif pour la saison de football 2021\/2022. Ce kit est inspir\u00e9 de l’ic\u00f4ne musicale Bob Marley et […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2089","post","type-post","status-publish","format-standard","hentry","category-uncategorized","basic-color-border"],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n