{"id":2022,"date":"2021-07-08T14:54:03","date_gmt":"2021-07-08T14:54:03","guid":{"rendered":"http:\/\/legisport.com\/?p=2022"},"modified":"2021-07-08T14:56:54","modified_gmt":"2021-07-08T14:56:54","slug":"havas-renforce-son-expertise-sports-en-suisse","status":"publish","type":"post","link":"https:\/\/legisport.com\/index.php\/2021\/07\/08\/havas-renforce-son-expertise-sports-en-suisse\/","title":{"rendered":"Havas renforce son expertise Sports en Suisse"},"content":{"rendered":"\n<p><strong>LEGISPORT publie ce communiqu\u00e9 de presse re\u00e7u de Madame Tiffanie Raux, service de presse Havas le 5 Juillet 2021.<\/strong><\/p>\n\n\n\n<p>Havas Switzerland renforce son expertise sports &amp; entertainment avec la cr\u00e9ation d\u2019une nouvelle entit\u00e9 d\u00e9di\u00e9e au sport et \u00e0 l\u2019esport. Havas Sports a pour vocation premi\u00e8re d\u2019accompagner les organisations sportives dans le d\u00e9ploiement de strat\u00e9gies de \u00ab&nbsp;Fan Relationship Management&nbsp;\u00bb et sur leurs enjeux de croissance de leurs revenus.<\/p>\n\n\n\n<p>Havas Switzerland et Havas Sports &amp; Entertainment ont d\u00e9cid\u00e9 de renforcer la pr\u00e9sence du Groupe Havas aupr\u00e8s des f\u00e9d\u00e9rations sportives internationales&nbsp;; ainsi que des marques investissant dans le sport et l\u2019entertainment. Les \u00e9quipes collaborent d\u00e9j\u00e0 \u00e9troitement depuis 2019, en particulier sur une mission d\u2019accompagnement strat\u00e9gique data et CRM d\u2019une organisation sportive internationale majeure. Ce projet de transformation, centr\u00e9 sur le fan, vise \u00e0 d\u00e9finir et \u00e0 mettre en \u0153uvre une exp\u00e9rience digitale personnalis\u00e9e. Havas Sports a pour mission d\u2019accompagner les d\u00e9tenteurs de droits dans leur strat\u00e9gie d\u2019innovation, la transformation de l\u2019exp\u00e9rience fan et la croissance de leurs revenus marketing. Cette entit\u00e9 capitalisera sur sa connaissance approfondie des fans de sport et d\u2019esport, de leurs \u00e9volutions et de leurs diff\u00e9rents profils, issue des \u00e9tudes propri\u00e9taires du Groupe Havas. L\u2019\u00e9quipe d\u00e9ploiera une offre compl\u00e8te de conseil marketing et d\u2019activation sponsoring. En collaboration \u00e9troite avec les expertises cr\u00e9ative, m\u00e9dia et Customer Experience du Havas Village, Havas Sports portera la m\u00e9thodologie \u00ab Fan Relationship Management \u00bb (FRM) pour valoriser un actif sous-exploit\u00e9 : les donn\u00e9es.<\/p>\n\n\n\n<p>Cette entit\u00e9 sera sous la responsabilit\u00e9 de Yann Baffalio, pr\u00e9c\u00e9demment Head of Fan Relationship Management et Director du d\u00e9partement Insights &amp; Analytics de Havas Sports &amp; Entertainment Paris. Yann Baffalio coordonnera des opportunit\u00e9s internationales, en relation avec le r\u00e9seau Havas d\u2019agences sports &amp; entertainment. Il continuera \u00e9galement de piloter les partenariats de Havas Sports avec des start-ups innovantes telles que fanprime.io, une solution de fid\u00e9lisation des fans d\u00e9velopp\u00e9e pour les d\u00e9tenteurs de droits.<\/p>\n\n\n\n<p><strong>Nathalie Diethelm, CEO de Havas Switzerland<\/strong>: <em>\u00ab&nbsp;Apr\u00e8s la pand\u00e9mie, s\u2019adapter \u00e0 la r\u00e9volution des usages des fans et int\u00e9grer r\u00e9ellement les nouveaux m\u00e9dias de communication est un d\u00e9fi majeur pour les d\u00e9tenteurs de droits et les sponsors. Havas Sports s\u2019int\u00e8gre naturellement dans la promesse \u00ab full service \u00bb de Havas Village en Suisse : la conjugaison de l\u2019intelligence strat\u00e9gique, de la cr\u00e9ativit\u00e9 et du savoir-faire digital.&nbsp;\u00bb<\/em><\/p>\n\n\n\n<p><strong>St\u00e9phane Guerry, Pr\u00e9sident de Havas Sports &amp; Entertainment Paris<\/strong>: <em>\u00ab&nbsp;Havas Sports &amp; Entertainment se devait de renforcer sa pr\u00e9sence en Suisse, au plus pr\u00e8s des ayants-droits. La d\u00e9marche FRM est un axe de d\u00e9veloppement strat\u00e9gique pour notre m\u00e9tier. A travers cette offre, notre objectif est d\u2019am\u00e9liorer l\u2019exp\u00e9rience des fans, d\u2019optimiser les investissements de communication et de maximiser la performance commerciale de nos clients. \u00bb<\/em><\/p>\n\n\n\n<p><strong>Contacts : yann.baffalio@havas.com; tiffanie.raux@presse.havas-se.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LEGISPORT publie ce communiqu\u00e9 de presse re\u00e7u de Madame Tiffanie Raux, service de presse Havas le 5 Juillet 2021. Havas Switzerland renforce son expertise sports &amp; entertainment avec la cr\u00e9ation d\u2019une nouvelle entit\u00e9 d\u00e9di\u00e9e au sport et \u00e0 l\u2019esport. Havas Sports a pour vocation premi\u00e8re d\u2019accompagner les organisations sportives dans le d\u00e9ploiement de strat\u00e9gies de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2022","post","type-post","status-publish","format-standard","hentry","category-uncategorized","basic-color-border"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legisport.com\/index.php\/2021\/07\/08\/havas-renforce-son-expertise-sports-en-suisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Havas renforce son expertise Sports en Suisse - legisport\" \/>\n<meta property=\"og:description\" content=\"LEGISPORT publie ce communiqu\u00e9 de presse re\u00e7u de Madame Tiffanie Raux, service de presse Havas le 5 Juillet 2021. 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